City Food MSK is our largest gastro-space project in Moscow. More than 13000 sq. meters of different food concepts. This is our second project with a similar concept.
The idea was not to create another usual fast-food space, but something new, with friendly atmosphere and design. We wanted to make people forget that they came in usual mall in city outskirts, and make it more restaurant – feeling atmosphere. One of the best features of new concept is the connection between regular fast food brands and local gastro-enthusiasts – that’s why whole space is separated into 2 areas, but it’s almost seamless for visitors. We call them food-market (for gastro-enthusiasts) and food hall (for big fast-food brands). Besides food type, that areas have a slight difference in design and corner types. The central island location of corners in the food market contrasts with classic wall layout of corners in the food hall. The food market is more dark and private with lots of greenings, and food hall has lighter coloring and a bit simpler and durable in terms of materials and visual appearance.